FORS MW is an Estonian company with Swedish ownership and management. The group is led by Ulrica Fors, a second-generation member of the Fors family, who oversees the company. Founded in Estonia in 1992, the company operates a full-scale production facility in Estonia that includes manufacturing, product assembly, and administrative offices. Today, Fors MW has a global presence, represented through approximately 250 dealers worldwide.
Fors MW at a glance
Vision statement
At Fors MW, we envision a future where we are recognized as the most reliable partner in our industry, known for our commitment to excellence in product quality and unparalleled customer service. Our vision is to continuously evolve by integrating stakeholder feedback into product and service innovations, ensuring we meet market demands effectively.
By strategically transitioning to a model that emphasizes more of outsourcing, we aim to enhance our profitability and our operational efficiency while refining our core strength, delivering high-quality products with great customer service.
We see financial health as essential for sustainability, enabling us to invest in our employees and infrastructure. We understand that our strength lies not in the sheer volume of products we create but in the quality of our offerings and the relationships we foster.
We respect each role within the company and view our organization as a cohesive whole. We believe that to achieve our goals, everyone at Fors MW must work for the best of the company by moving beyond territorial thinking and embracing a broader perspective, we can drive greater improvements and collective success.
Ultimately, our journey is about building lasting relationships, enhancing the lives of our stakeholders, and creating a legacy of success. At Fors MW, we build to last, forging a path toward a brighter future for all.
We Build to Last, for the good of all stakeholders
We Build to Last, for the good of all stakeholders
Durable, Reliable Products:
We create quality products that are designed to withstand the test of time, ensuring customer satisfaction and trust.
Customer Loyalty:
We build lasting relationships with customers by consistently delivering value, reliability, and excellent service, fostering trust and loyalty.
Innovation and Adaptability:
We build a culture of innovation that encourages continuous improvement and adaptability, ensuring we evolve with changing market needs.
Lasting Company Legacy:
We build a company that will thrive for generations of users and employees, maintaining our vision and values.
Employee Development:
We invest and build in our employees’ growth and well-being, providing training and opportunities that empower them to excel and innovate over time.
Strong Supplier Partnerships:
We build long-term relationships with our suppliers, ensuring consistency, reliability, and mutual growth.
Financial Stability:
We focus on sustainable profitability, allowing us to reinvest in our people, products, and processes for lasting success.
Fors MW - We Build to Last, for the good of all stakeholders